This year Bruketa&Žinić OM won five creativity&digital awards at the IdejaX, MIXX and Young Lions competitions during the national advertising festival Days of Communication. Two campaigns won MIXX awards for digital marketing – Make your mother happy and come back home and Konzum klik – webshop in your pocket.
Two projects won IdejaX awards for creative marketing – Make your mother happy and come back home and The label of a frugal man. The Young Lions Croatia Grand Prix award went to young lioness from B&Ž, Tea Silvija Vlahović and Sanja Planinić.
According the placement at the IdejaX competition, Bruketa&Žinić OM won third place in the agency ranking list.
Make your mother happy and come back home campaign was created in collaboration with the agencies Millenium promocija and Madison consulting for the Adris group. The campaign was awarded Best Digital Brand Awareness Campaign and Best Corporate Communications Project.
Konzum klik – webshop in your pocket won the award for Best Direct Response and Lead Generation Campaign. It was created in collaboration with Konzum’s Digital Marketing Department.
The label f a frugal man won Best Design and Art Direction award and it was created in collaboration with Brandoctor brand consultancy for the brand Vina Brač (Brač Wines) and the client Jako vino.
Young Lions Croatia Grand Prix award and the trip to Cannes Lions was awarded to the lioness from the Bruketa&Žinić OM, junior strategic planner Tea Silvia Vlahović and junior designer Sanja Planinić. They won an award in the Cyber category for their work Rana ptičica (Early Bird) for UNICEF program that supports preschool upbringing and education in Croatia.
Young Lions competition took place in Croatia for the first time this year, and it is a part of the same international competition within the biggest global marketing competition festival Cannes Lions. This is a unique opportunity for young creative people under 30 to prove themselves on the national, and potentially global level.
Their task was to develop a concept for a campaign in 24 hours in the Print, Cyber or Design category, while the time limit for the Film category was 48 hours. Only the Grand Prix winners won the trip to Cannes Lions festival. All campaigns were created for NGOs pro bono.
During the Days of Communications festival Bruketa&Žinić OM also won Effie award for the marketing effectiveness.
Foto: Luka Stanzl, Borna Filic/PIXSELL