Visual identity rounded up

03.02.2016. |  published by Bruketa&Žinić, medium: visual identity, client: Komunkacijski laboratorij, product / service: corporate


B&Ž Zagreb needed to create a new visual identity for Abrakadabra agency reflecting their integrated communication services but keeping the existing recognizable name.


Although the word abracadabra relates to magic and tricks, a less known fact is that it originates from the old Armaic word used in healing and meaning what was said has been done. So B&Ž team suggested that the original meaning becomes Abradadabra’s new slogan.

abrakadabra_vizualni_identitet_3 abrakadabra_vizualni_identitet_4

The circular logo design was inspired with the speed of information spreading globally, 24/7 in continuous cycles.


Bruketa&Žinić OM / Miran Tomičić (Creative Director, Art Director), Alen Lipuš (Designer), Svjetlana Vukić (Account director), Iva Šimunović (Account Manager), Vesna Đurašin (Production Manager), Radovan Radičević (DTP)

Nikola Lehocki (Designer)
Domagoj Gračan (Designer)

Domagoj Kunić (Photographer)

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