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B&Ž’s Strategic Planner Ivan Tanić has held a lecture for students at the Faculty of Economy and Business, as part of Dean’s Prize award wining project Marketing Madness. Besides Ivan, representatives from companies such as Croatian Telecom or JTI also held lectures.

Marketing Madness was devised as a series of professional lectures, presentations and workshops on the subject of marketing, where expert guests share their knowledge and experience with students.

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