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AlpStories shop concept devised by Brigada has attracted the attention of global media recently. The story has been covered by the Swedish magazines Inside Retail News and Handelstrender, one of the leading retail design blogs, and similar Dutch, Brazilian, Korean and Japanese web magazines. The leading British photo news agency Rex Features also published the story followed by articles in the retail trends publications such as the British Global Innovation Report and LSN Global and the Korean Metatrend.

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