Ulviyya and Ilham, copywriters from Artgroup Bruketa&Zinic OM Baku, picked out their favorite Cannes winning campaigns:
The Gun Shop
Agency: Grey New York – Gold winner
This is one of the hot issues nowadays, and as we think that gun ownership will make things worse and It won’t solve any problems, but create new ones so we liked this campaign very much. Idea is superb, as it can influence people and change their mind directly. It is a very effective and strong campaign.
Idea: All the gun tags in the shop had deadly histories attached. For example in this fake gun store the man posing as a store worker explained: “It’s also a gun a 5 year old found in his parents’ bedroom when down and shot his five month old baby brother with.”
Needless to say, the prospective buyers are shocked to hear the stories and they are influenced by these stories.
The HIV Issue
Agency: Saatchi & Saatchi Switzerland – Gold winner
Saatchi & Saatchi Switzerland and Vangardist Magazine unveil new campaign printing 3,000 copies of issue with ink infused with HIV+ blood. This campaign aims to show that a community of people around the world willing to publicly show their support and become #HIVHEROES online, even just by talking about HIV, people can become HIV Heroes.
We like the idea – because we are always afraid of people who are HIV positive, and we think touching them can infect us or even by being in the same place with them. This campaign is very strong in order to deliver the truth to people.