Cromaris fresh fish campaign

20.11.2013. |  published by Bruketa&Žinić, medium: campaign, TV, client: Adris grupa, Cromaris, product / service: food

Cromaris is a brand of fresh fish bred in the pristine parts of the Adriatic. A lot of effort, knowledge and experience is invested into achieving first rate quality and optimum conditions for growth and development of Cromaris fish.

Cromaris uses high ecological standard technology that enables maximum control of the breeding process. The nurseries are situated in the cleanest waters, the fish is fed with top quality food, and reaches the shops in just a few hours from the nurseries.

When people decide to eat fish they want it to be first rate, healthy and domestic. This is why Cromaris fish communication strategy highlights its freshness as the synonym for quality and the category that hasn’t been explicitly communicated in Croatia until now, having no distinctly positioned brands.

This is why the creative solution puts the spotlight on the ones who live in the sea and of the sea, as the biggest experts for high quality, fresh Adriatic fish: Marko Domijan, Lamjana nursery manager, and a dolphin, a common resident of the waters around the nursery.

Cromaris is a member of Adris group.

 

Adris grupa/ Predrag Grubić (Direktor korporativnih komunikacija)

Cromaris / Goran Markulin (Predsjednik uprave),  Karmen Buršić (savjetnica predsjednika uprave za marketing), Julijan Matulina (Direktor marketinga i prodaje), Lovre Peraić (Brand Manager)

Bruketa&Žinić OM / Davor Bruketa, Nikola Žinić, Miran Tomičić, Dragan Lakićević (Creative Directors), Zrinka Jugec (Account Director), Boris Šurija (Strategic Planner), Ivan Čepelak, Drago Mlakar (Copywriters), Tanja Pružek Šimpović (Art Director), Svjetlana Vukić (Account Executive Senior), Valentina Bugarin (Account Executive), Radovan Radičević (DTP)

Saša Krivak (DTP)

Kabinet (Production)
Goran Dukić (Director)
Predrag Dubravčić (DOP)
Saša Pjanić (Photographer)

 

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