3D beasts for Nike

06.09.2013. |  published by brigada, medium: retail design, client: Nike, product / service: clothing/footwear

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The promotion for Nike’s new Hypervenom cleats in Croatia was organized at Zagreb’s central Nike shop on Ilica Street. The soccer cleats, launched under the slogan a new breed of attack, are the result of Nike’s collaboration with the game’s deadliest attackers.

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Brigada was responsible for the promotion of the product on the retail floor and in the shop’s display windows. Instead of classic promotional branding, Brigada decided to emphasize three-dimensionality – particularly with dynamic visuals of the fiery beasts that are the trademark of Hypervenom’s visual identity.

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To announce the event, Brigada created a teaser phase, covering the shop windows with a visual of glowing, predatory eyes that appeared to watch passersby on the street.

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A small part of the visual was “torn” open by a large claw, revealing boxes that hid the new product. On the other side of the shop entrance, another visual announced the date of the first day of sales.

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In the reveal phase of the promotion, large, three-dimensional models of the Hypervenom beasts placed in the windows caught the attention of passersby, and inside the shop, a specially designed promotional table displayed the new cleats.

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Brigada / Damjan Geber (Creative Director), Lorenzo Cetina (Architect), Ivan Erkić, Katarina Perić (Designers), Ivana Validžić (Assistant)

Lorenzo Cetina, Domagoj Blažević (Photographers)

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