At the beginning of April, Azerbaijan’s capital hosted global marketing event, The Marketing Kingdom Baku, most certainly the biggest event of this kind in Azerbaijan. Bruketa&Zinic OM Baku joined the list of sponsors and therefore got a chance to advertise itself in the large hotel conference hall lobby of The Four Seasons Baku.
All interested were visiting the stand which reflected B&Z Baku office, an approachable space that welcomes everyone, and gives them the opportunity to find out details about the agency, as well as to see most memorable TV commercials from the B&Z Group portfolio. Each visitor was given a small gift – a branded USB stick containing animated B&Z Group portfolio.
The agency presented itself to its both present and potential clients, business partners, and event speakers with concept Sooner or later, everyone comes to us.
Signalization stickers were placed on hotel walls, leading to both male and female restrooms where the concept was revealed, as well as where guests gathered the most information about the agency without being exposed to other sponsor brands. Restroom music they were listening to was actually a playlist from Sound.log, free computer and iPad application developed by the digital agency Brlog, part of B&Ž group, while visuals printed on canvas made up the exhibition of our work.
In restrooms’ most intimate places, red canvas artwork was hung and communicated world’s various experts’ quotes about Bruketa&Zinic OM.
This way, the agency raised awareness of its brand, and already gained a few new clients.
Bruketa&Žinić OM Baku / Helena Rosandić (Director), Davor Bruketa, Nikola Žinić, Kitica Kekić (Creative Directors), Ibrahim Ibrahimov (Copywriter), Milan Maletić, Marko Ostrež (DTP), Nemanja Vičić, Gulchin Eyvazli (Account Managers)
Null Studio (Video)