05.11.2012. |  published by Popular Bruketa&Žinic OM, medium: branding, campaign, digital communication, packaging, TV, visual identity, client: Jaffa, product / service: sweet food/snacks


JAFFO brand needed some help with creating a new brand strategy that would ensure its further existence in the Jaffa family.


Popular Bruketa&Žinić OM Belgrade treated JAFFO as a brand that communicates above all with the youngest population, and in accordance with that, the whole visual identity was created. At the end of the creative process, the entire brand was transformed, while the name and the product remained the same.


5 different, imaginary characters were created as a part of the new communication platform, representing 5 different flavors, each with its own name, look, and characteristics. That way the agency managed to realize the client`s idea to have a brand mascot, by creating characters whose faces appear on the packages themselves, as mascots.

Nutz-i-Duo jaffo-range majice

Besides TVCs, the campaign which is based on the new platform has included a new mini site and various POS materials. Funny applications were alos introduced – JAFFOTAPANJE Facebook batleship game and a mobile one – JAFFO Jutro! alarm clock.

JAFFO-JUTRO sajt-1 sajt-2 sajt-3








Popular Bruketa&Žinić OM / Boris Marčetić (Creative Director), Bratislav Milenković (Art Director, Designer), Veljko Zajc, Marko Gole (Designers), Vlatko Mladenović (Copywriter), Marija Diklić (Account Director), Nemanja Vićić (Account Manager), Janko Povolny (DTP

Not So Creative  (JAFFO Jutro!)


Burg Digital (JAFFO mini site)

Zilber Studio (Photography)


leave a comment

Connect with Facebook

Be aware: hate language, non-factual statements and poorly written comments will be edited or deleted.