Brigada created a promotional pavilion for the pharmaceutical company Abbott that can be used at medical conferences throughout Croatia. Conceived as a modular structure (pharmacy), the pavilion is composed of several individual units that can be arranged according to the size and significance of each individual conference. The organization and positioning of visual communication is likewise easily adaptable to the specific needs of each event.
As one of the leading pharmaceutical companies worldwide, Abbott required a new way to present its products at medical conferences and seminars. As these events are held in different locations across Croatia, it was necessary to design a modular display that can adapt to any space.
This system of highly adaptable modular components features easy installation in any space. It also allows for the separation of the pavilion into several smaller, independent stands that can be placed at different locations.
The design elements are reminiscent of a traditional pharmacy, with incised linear contours that hint at “shelves of medication”, while Abbott’s products are displayed on “real” shelves that are clearly differentiated from their surroundings.
Visual communication is systematically arranged according to its purpose and importance, starting with the “brand identification” at eye level, to the illuminated, removable labels that identify product groups, to the position of interchangeable promotional posters. The lower zone contains storage space that is hidden between the drawn cabinet doors.
Brigada / Damjan Geber (creative director), David Kabalin (architect), Simon Morassi Piperčić (designer)