The agency Bruketa&Žinić OM has been pronounced the best agency in Croatia for the eighth time at the awards ceremony of the national advertising festival IdejaX held in Umag on 11 and 12 May. The agency won the Grand Prix for the project QR postage stamp produced for Croatian post, and the same project won the award for Best use of Technology and the best project in the category “Business services and industry products”. Stina wine, a project created in cooperation with the agency Brandoctor, won the award for Most inspirational idea and Best design and art direction.
The TV commercial “Bedtime” for Belupo was voted best in the category “Fashion, health and beauty”, while the visual identity of Hotel Lone for Maistra was proclaimed best in the category “Tourism, culture and leisure time”. “Bruketa&Žinić: exhibit” was proclaimed the best project in the category “Self-promotion/corporate communication”.
Besides the awarded projects, 11 of them have made it to the shortlist: TV spot “Napolitanke – Well assembled story” (Kraš), billboard “Last chance to pick up a virgin” (Chiavalon), citylight “Theatre Exit Summer Nights”, Rimac automobili visual identity, Oryx group branding, Tele2 launch (teaser campaign) “Goats would go for anything”, Tele2 Fucking campaign, Tele2 Cable-Less Car, Zavrtnica Business Centre, “Results” Annual Report (Adris group) i Kukuriku: election campaign direct communication.
IdejaX is Croatia’s national advertising festival, organized by the Croatian Association for Market Communication (HURA) and the Croatian branch of the European Association for Digital and Interactive Marketing (IAB).