28.01.2012. |  published by Popular Bruketa&Žinic OM, medium: packaging, visual identity, client: Sofi, product / service: cosmetics/beauty

1 Popular-Sofi-logo

Sofi, a small family production of fresh handmade soaps, that has of recently got a completely new visual identity Popular is responsible for. Design was created in a way that follows the main characteristic of the product: quality of the resources used in the process of production of soaps (essential oils and fruits). Aside from this, gift packages were also designed to suit the new identity.

2 Popular-Sofi-soap 3 SOFI-SOAP-CLOSE-UP

With minimal investments, Popular has managed to make Sofi soaps recognizable inside the domestic market, as well as to satisfy client`s wish to improve product sales in general.

5 sofi-cans


Sofi design also appeared in the most renowed packaging design blogs such as Dieline or  Lovey Package.

6 sofi gift

Everyone are looking forward eagerly to the new packaging designs that are being made…

Popular Bruketa&Žinić OM / Bratislav Milenković, Boris Marčetić (Creative Directors), Bratislav Milenković (Art Director), Miladin Miletić (Graphic Designer), Nevena Vasiljević (Account Executive)


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