Sofi, a small family production of fresh handmade soaps, that has of recently got a completely new visual identity Popular is responsible for. Design was created in a way that follows the main characteristic of the product: quality of the resources used in the process of production of soaps (essential oils and fruits). Aside from this, gift packages were also designed to suit the new identity.
With minimal investments, Popular has managed to make Sofi soaps recognizable inside the domestic market, as well as to satisfy client`s wish to improve product sales in general.
Everyone are looking forward eagerly to the new packaging designs that are being made…
Popular Bruketa&Žinić OM / Bratislav Milenković, Boris Marčetić (Creative Directors), Bratislav Milenković (Art Director), Miladin Miletić (Graphic Designer), Nevena Vasiljević (Account Executive)