AdAge on QR postal stamp

27.10.2011. |  published by Bruketa&Žinić, other: press

adage-qrmarka

A popular website specialized in advertising, AdAge, has devoted an article to QR code usage in advertising. On the first place, as a positive example, stands the QR postal stamp that we have made for the Croatian Post. It is ranked among the “campaigns that worked because of clever execution and an understanding of what actually motivates consumers to scan a product, brochure or ad”.

Besides the QR postal stamp, the article mentions the Hennessy Cognac limited edition, Starbucks teaming up with Lady GaGa project, and the Google interactive bookcase.

However, they didn’t like our proposal for the new Croatian license plates. We have nothing against constructive criticism, especially when it comes from someone like AdAge :)

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