Our first car :)

28.09.2011. |  published by Bruketa&Žinić, medium: visual identity, client: Rimac automobili, product / service: cars
RIMAC_znak_i_logotip_samo_znak_crna_podloga.ai rimac2 rimac3 rimac4 rimac5

For the first time ever, we were challenged to create visual identity for Rimac automobili, the car-making company that made the Concept One electric sports car. It’s a Croatian high techonology product, recently introduced at the Frankfurt Auto Show, where it was showered with huge public attention.

The car was created by a young innovator and engineer Mate Rimac, with the help from specific area experts. He is a true car and speed lover, but also passionate about electricity. He reminded us of superheroes. This is why the company’s visual identity is inspired by superhero symbols, and its colors and motifs emerged from principal materials the car is made of – aluminium and carbon fibers.

rimac_apps1 rimac_apps2 rimac_apps3

Bruketa&Žinić OM / Davor Bruketa, Nikola Žinić (Creative Directors), Neven Crljenak (Art Director, Designer), Sanja Petek Mujačić (Client Service Director), Ivan Tanić (Strategy Planner), Martina Ivkić (Account Executive), Radovan Radičević, Marko Ostrež (DTP)

Rimac automobili (car photos)
Domagoj Kunić (stationary photos)

2011

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