Our new campaign for Karlovačko called Karlovačko Social Network is just out.
The first TVC in the series is named The Opening and it takes us back to 19th century Karlovac, a time and place in which the whole story began. Magical town scenery and beautiful costumes created an authentic depiction of the old days, when socializing was tangible and real, unlike modern, virtual social networks.
The weather was on our side aswell, therefore we didn’t freeze standing in the sun in the usually very cold Karlovac. Also, the packshot we were filming was so irresistible to some that a certain individual decided to “borrow” it from the set. Ladies with pints on their heads, a cheerful brass orchestra, disobedient horses… all of this is Karlovačko Social Network.
Cheers!
Bruketa&Žinić OM / Nikola Žinić, Davor Bruketa (Creative Directors), Ivanka Mabić (Account Director), Tonči Klarić (Senior Copywriter), Mislav Vidović (Art Director), Martina Ivkić (Account Executive)
Kabinet (Production), Bruno Anković (Director)
2011
a ovde je original: http://www.chrisrawlinson.com/2011/01/heineken-social-networking-since-1873/
Dragi Nešo to nije točno. Tu platformu smo prezentirali Karlovačkoj pivovari koja je dio Heineken grupe u 10. mjesecu 2010.
U siječnju 2011., se pojavio taj jedan oglas iz Heinekena Amsterdam. Mi ne znamo da li je Amsterdam koristio našu platformu ili je netko došao na sličnu ideju, ali to nije ni važno jer je Karlovačka, koja je dio Heinekena otkupila platformu i mogu ju koristiti gdje žele.