The Association of Environmental Protection ‘Val’ (‘val’ means wave in Croatian) aims at promoting, developing, and advancing environmental protection, especially of the marine species. This ad was created in order to increase awareness of many endangered marine species that are rapidly becoming extinct. In particular the protected pen shells which are illegally overfished for culinary reasons.

Bruketa&ŽinićOM / Moe Minkara (Creative Director), Nives Teskera (Art Director, Designer, Copywriter), Marija Jakeljić (Account Executive), Marko Ostrež (DTP)

Petar Pavešić (Photographer)

Wave Association (Client)

2009